Mike Kaufman re-imagines e-commerce with "Power Warranty Marketing," driving fierce brand loyalty and extraordinary reviews for his brand, ProTuff Products, as shared on the 'Brand Fortress HQ Podcast.'
Top 3 Value Bombs
1. When you build something of true value, someosne else is almost always gonna try to topple your kingdom. Build something that's not just valuable but that's also formidable. Don't just build a castle and build that fortress.
2. It's not worth offering the warranty if it's not effective. You really need a warranty and a business model that is staggeringly impressive, but also profit protective.
3. There's a cost to the warranty, but what's the cost on the other side of not fulfilling the warranty properly? You're losing way more on that end than you're gaining, by making that process difficult and having them bail in the process.
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