Troy Ericson is the owner of Email Paramedic, the leading Email List Management Agency that has generated over $50,000,000 for their clients since 2019 by improving email copy & deliverability. He was ranked as the #20 Copywriter in the world by Peter Tzemis from Traffic & Funnels. He is also a musician, former college baseball player, and lives in Tampa, Florida
Top 3 Value Bombs:
1. Pay attention to three things: DKIM, SPF, DMARK. those things should all say pass. If any of those say fail or neutral, or in some cases if your DMARK doesn't even show up, that is a red flag. That basically means you are failing one of the three kinds of verifications, more or less.
2. Quality is always more important than quantity. Everybody wants a really big list, but at the end of the day you got to make sure that they want to be there and they're excited.
3. Understand that you can try and reengage those other people later. But for now, you have to solve the bleeding wound that is in your e-mail list and your open hearts are suffering from.
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