Jay is the founder of Convince & Convert, a 7th generation entrepreneur. He is the author of 6 best-selling books, including Talk Triggers. He is also the founder of 5 multi-million dollar companies, and a Hall of Fame speaker.
Top 3 Value Bombs:
1. If you’re playing “follow the leader,” you will never be anything other than second best.
2. We are physiologically wired to ignore things that are average and discuss things that are different.
3. When you offer experiences to your customers that are too grand, it doesn’t create conversation. It creates suspicion. So, it doesn’t need to be something huge. It has to be something noticeable.
Jay’s book - Talk Triggers book
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