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Entrepreneurs on Fire

Entrepreneurs on Fire is an award winning podcast (Best of iTunes) where John Lee Dumas interviews Entrepreneurs who are truly ON FIRE. Are YOU ready to learn from the best and achieve financial and location freedom? With over 2000 episodes, JLD will get you there!
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Jan 28, 2019

Tim is the Chief Marketing Officer and Product advisor at Ahrefs (an industry leading SEO tool, powered by Big Data). He’s a frequent speaker at marketing conferences around the world and an author of many data-driven SEO research studies.

Top 3 Value Bombs:

1. It’s hard to succeed in marketing if your product is awful. You should care about the product first. Then, the marketing will almost take care of itself.

2. Your customers who were using your product genuinely wanted to talk about your product. You have to figure out that as CMO, your job was to give talking points to them. All you have to do is to explain to your existing customers what is awesome about your product.

3. A lot of people are afraid to talk about their product because they think that they would seem sales-centered. But if you are not pitching your product to people who are potentially interested in it, you are actually doing them a disservice.

Watch AHREFS TV on Youtube.

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